Ski Holiday landing page
Duration: 3 weeks
Role: UX/UI Designer
Tools: Figma
Many winter sports enthusiasts face challenges when planning and booking their ski or snowboarding vacations. These challenges include limited access to reliable information, difficulty finding the right accommodations, uncertainty about resort amenities, and the absence of a user-friendly platform for seamless trip planning. Additionally, travellers often struggle to secure the best deals and discounts for their winter getaways.
Arctic Travels aims to revolutionise the winter sports vacation planning experience by offering a comprehensive online platform that addresses these challenges. Our solution involves providing travellers with easy access to essential information about ski destinations, lodging options, resort facilities, and ski passes. By offering a user-friendly interface, we enable users to plan their ideal winter trips from the comfort of their homes.We also facilitate direct communication with specialised travel agents who can answer questions and offer personalised assistance. To enhance affordability, we offer exclusive discounts and deals to Arctic Travels members. With this solution, we empower winter sports enthusiasts to seamlessly plan and book their dream vacations while enjoying luxurious quality at the best possible prices.
The design thinking approach was used to be able to understand users, challenge assumptions, redefine problems and create solutions to prototype and test the Arctic Travels landing page.The design process consists of empathising - understand the users needs, define - defining the problem and user needs, ideate - generating solutions, prototype - creating design solutions and test - gathering feedback and iteration.
Arctic Travels project goals are to be able to have a captivating landing page which simplifies winter trip planning for users and emphasises luxury yet affordable ski winter getaways. The focus is having a user-centric design with effective visuals and a cool-toned colour palette, including breath taking imagery of skiers, mountains, and lifts.
By using an empathy map, I was able to identify the wants, needs, and frustrations of Arctic travelers. This knowledge allowed me to create an Arctic Travels app that is joyful and exciting for users to use.
Using a SWOT analysis was ideal for this project as it is a powerful framework for identifying and analysing the strengths, weaknesses, opportunities, and threats that affect a business or organisation. Using this framework will help to assess the current state of Arctic Travels and develop a plan for the future.
Using a PESTLE analysis is ideal for this project as it is a powerful framework for identifying and analysing the political, economic, social, technological, environmental, and legal factors that can impact a business or organisation. By understanding these factors, Arctic Travels can better assess its current state and develop strategies to capitalise on opportunities and mitigate threats.
Feature comparison for two websites against Arctic Travels - Heidi (Competitor A) and Club Med (Competitor B). These comparisons focus on the user experience overall as this is the main focus for this project.
The target audience for this project focuses on families, adventure seekers, luxury travel enthusiasts and retirees. The company focuses on a range of different people from different backgrounds so it was essential to include this within the project.
In order to understand the target audience further, it was important to create a User Persona. When designing the app, it is essential to keep each users in mind and to ensure that the app meets their diverse needs.
This user story is clear, concise, and actionable. It identifies the users, the goal, and the benefit as well as it being written in a way that is easy to understand and test. By using user stories for Arctic Travels, I can ensure that the landing page is meeting the needs of it’s target users.
I created a mood board to be able to portray a cool and warm experience whilst being on a skiing holiday.
By using an empathy map, I was able to identify the wants, needs, and frustrations of Arctic travelers. This knowledge allowed me to create an Arctic Travels app that is joyful and exciting for users to use.
The Arctic Travels user flow is a visual journey that illustrates how users can effortlessly plan and book their Arctic adventure, from discovering unique destinations and activities to creating their own personalised itinerary.
The Arctic Travels information architecture is a blueprint for organising the app's content, highlighting the key benefits of the information architecture that is user-friendly, engaging, and structured. This makes it concise, direct, and specific to Arctic Travels. It also highlights the key benefits of the information architecture
The wireframes created help to guide the placement of each element on the screen, from buttons and images to text and interactive elements.
